Keep It Simple Stupid

For those of you wondering about our KISS Compliant ident, let me explain. 

It’s a visible award for any system or invention that deserves recognition for its effective simplicity. Or, in the case of an individual, it’s acknowledgement that he or she has produced something with little or no unnecessary puffery. This can be as simple as producing a clear explanation.

Creating complexity is easy. Creating something of worth that’s also simple to understand, to operate or to implement is more difficult, so we should recognise and celebrate that.

Why?

Because our lives are too complicated. Often by wasteful, time-consuming, pressure-creating, energy-sapping complexity.  We live with pressure created by others. In many cases, that pressure could be relieved by a little effort if the creator had the awareness and inclination so to do.

So let’s give them some incentive. Award a positive approach while naming and shaming those who make no effort to simplify the systems over which they have control.

The KISS award provides visible recognition; a badge of honour for our appreciation of the individual, company or organisation that is making an effort to comply with everyone’s desire for simplicity.

The Keep It Simple Stupid acronym was not my invention. Tamla Motown laid claim to bringing it to public attention when it became the guiding principle that shaped their music production system, but where it originated is unknown.

I’m employing it and our logotype to applaud simplification. And I want that recognition to spread in the hope that the big offenders (such as the Government) will eventually acknowledge their responsibility to lighten the pressures on our lives.

Because I have assumed to award this site with KISS Compliancy, you can be a judge as to its justification. If you identify anything that makes it or the procedures we are advocating, overly-complicated, please tell us.

I am the arbiter of KISS recognition, so if you want to name yourself, an individual or organisation that deserves appreciation, please provide the details below and I may award you or them a KISS. We can come to the shaming side of the coin at a later date.